Let us help you
your story
We build impactful stories by viewing the world through your target group's eyes. We believe that understanding people's perspectives is the first step to sustainable change.
Do you recognize this?
Your product or service is not yet catching on or achieving the desired result.
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You wonder how to communicate to people to get them on board with your (sustainable) initiative.
You want to know what a target group needs regarding a certain issue.
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In that case, your first step will be to understand how your target group perceives and experiences the world.
How we can help
With a deeper understanding of your target audience, your product, service or initiative will become not just for, but from your target audience. Through qualitative research, we help you to understand the world through your target group's eyes, We do this with the scientific method Ethnography.
Target group analysis
In Target group analysis we learn about the needs and perceptions of your target group in relation to your product, service or initiative.
The main focus in this research is Online Participatory Observation. We delve into discussion forums, articles, similar initiatives and/or brands. With this, we outline the framework you should use to make your social impact.
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Example of target group analysis
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​In een doelgroepenanalyse brengen we de belevingswereld van jouw doelgroep in kaart.
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Om een dieper begrip te ontwikkelen over de groep waarvoor of waarmee je iets wil bereiken. Om jouw product, dienst of initiatief beter te laten aansluiten bij de gewenste doelgroep.
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Kenmerkend voor deze dienst is de participerende observatie online. We verdiepen ons in forums, artikelen, gelijke initiatieven en/of merken. En analyseren voor jou waar je op moet letten als je jouw doelgroep wil bereiken.
Field Research
The 'field', in this case, is where your target audience is (often) located. A field research can take place in a school, in the workplace or in a neighborhood.
This research focuses on the participation in an environment. We observe human behavior, interview, and, where possible, search for answers together with the target group.
Example of field research
In an interview research, we explore an issue in depth with your target group.
This service is suitable when you are in direct contact with your target group and wish to better understand their thoughts, feelings and opinions around an (sensitive) issue.
Interview Research
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Holistic approach
Workshop
The Holistic approach looks at an issue, theme or situation in an all-encompassing manner. This requires an open mind to various perspectives and the use of all your senses.
In this workshop, you and your colleagues will practice the holistic approach. This exercise is useful when, as a team, you want to explore an issue and wish to broaden your perspectives.
Anthro Stories
We like to tell you about the stories we contributed to.
People's experiences with Anthroconsult
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"We are very happy with the research that Anthroconsult has done for us. It has helped us to identify the core values of our target group and to better understand the way they make their pruchase choices. We recommend anyone who wants to strengthen the connection and interaction with their target group, to contact Anthroconsult."
Achilles and the Tortoise
